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craft factory
mit architecture design studio iii
prof cristina parreno
fall 2014
This project aims to find an alternative to the winning designs of the 2010 architectural
competition proposed by the American-Moroccan Institution Agency of Partnership for Progress (APP).
The APP proposed the redevelopment of a site within the Medina known as Place della Yeddouna, as a
way to stimulate economic growth where the site would be redeveloped with hotels, restaurants, and
retail shops. However, in creating this modern tourist hub, the local population of nearly 200 artisans
face eviction.
While the city has proposed to take artisans and their workshops out of the Medina, the
aim of this project is to create a Craft Factory in the very same strategic site of Place
della Yeddouna.
The Craft Factory will act as a platform for exchange, a novel program for the Medina that
will bring components of a school, a market, a workshop space, and an urban living room to
the old town of Fez.
Some of the most intriguing parts of the Medina are the craft workshops.
These workshops house materials, processes, end products, and the artisans themselves; and
these spaces are spread out throughout the city in places generally unknown to the common
tourist.
Additionally, the circulation of Fez is somewhat impossible to navigate if one is
not familiar with it. Paired with the lack of facades, the winding streets of Fez generally
cause tourists to become endlessly lost and confused, and unfortunately, frustrated.
In addition to creating a space that will foster education, production, and exchange in a productive
interaction among the different sectors of the population, the factory works towards
a solution by providing tourists with a space they can easily navigate, while
simultaneously preserving the complex network of the artisanal community.
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